With 20 years of experience in both agency and client environments,
Graeme Spicer offers a unique perspective on the challenges and
opportunities facing today’s retailers.
Most recently as Director of Retail Strategy at DW+Partners, Canada’s
leading brand name retail consulting firm, Graeme provided strategic
counsel to clients through the development of consumer and shopper
insights. He also led all retail technology initiatives for the firm.
Nike, Sony, Coca-Cola and Procter and Gamble are a few of the consumer
brands that Graeme worked on while a team member at some of Canada’s
leading ad agencies and while running his own marketing services firm. In
retail, he has served as Director of Marketing for Bata Retail Canada,
where he was an integral part of the team that built Athletes World into a
$320 million specialty retailer; and as General Manager of Marketing for
Kmart Canada. He later served as Director of International Communications
for Bata Limited, where he was responsible for communications and
product marketing strategy on a global basis for this integrated fashion
manufacturer and retailer.
Often requested as a keynote speaker, Graeme has presented at numerous
national and international events including DRE (Digital Retailing Expo),
The In-Store Marketing Summit and for the Canadian Marketing
Association. Graeme lectures on behalf of Duke University’s Corporate
Education division; is a member of the sessional faculty at OCAD
University, Canada’s leading design school; and is a Faculty Member at the
In-Store Marketing Institute.
Graeme has been featured in Marketing Magazine, Strategy Magazine, the
Globe and Mail, the Business News Network, Canadian Business, Canadian
Grocer, The Wise Marketer (UK) and has authored articles for several trade
and consumer magazines. He is also a featured contributor to
coolbusinessideas.com, a leading international blog on business innovation.
The In-Store Marketing Summit and f
